Do You Want To Get Kickstarter Backers?
There is a lot of income with many people for disposing. Under half of Americans have around $21,000 annually at their discretion. Because the income is high expenditure also tends to go high but this time on things that they don’t need. They save some but a lot of it is spent on furniture,movies and fun things.
If someone wants to fund their kickstarter campaign that money is not seen. You may not full rights but there is the concern on why there is little activity by people.
You might be thinking the idea is not as good, what the problem could be or if your incentives are not realistic.
Keep reading to know how to optimize your attempts.
Seasoned marketers know about the Pareto principle also known as the 80/20 rule which most of us know but don’t implement. If you are marketing using broad strokes and can’t answer if you are implementing the 80/20 there is no reason why you don’t have backers. Your kickstarter operation should now be looked at as a business. You are advised in any business to do a market research before starting any business.
If you are looking at finding out how you can measure interest and have a pool for marketing then you should having a “sales funnel” approach. The fact that nothing is being sold here makes it not a sales funnel but the guides given here below should tabulate how it works.
If your aim is to make the leads become the would be backers and also change lukewarm backers into serious backers then you should be considering the 80/20 rule.
In the landing page you should have a preview of your products or services. Then implore amongst the leads if in future they would back your campaign. You can then offer them the choice of receiving the information by email.
You need to have an marketing campaign and this can help in getting ideas through the pay per click campaign which can be done by having an ad linked to the landing page.
If you are conversant with how to crowdfund with the current trends by now you have a campaign kickstarter facebook group. The purpose of the group is to encourage would be backers to help you in the improvement of your product. Involving backers in your campaign considering their views on how to improve your products makes them sell your products even better.
Finally, focus not on the Pareto rule, the facebook group and the sales funnel approach but shift the attention to your backers.
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